I attended a Startup Advantage zoom session yesterday that offered a few interesting tips.
The talk was called, Get Uncomfortable: A Mindset for Innovation and Disruption. It was lead by Randall Stevens, CEO of AVAIL and co-owner of two large coworking spaces.
He related his ideas to a large disruption we're all living through right now: covid-19 and its reverberating impacts. Here are the key points:
Stop, slow down, or change what you can and should. This means that, even if decisions are difficult, we need to adjust some things. And as leaders, entrepreneurs, and community members, it's our responsibility to have eyes wide open and act accordingly.
Tell a new story. You might have a product, service, or skills that could help people and organizations right now - especially right now. Think Zoom. Think NTI technologies. Think grocery delivery services. But to add value and operationalize this capability, we need to tell a new story so that potential users or customers, who might not be thinking this is something they need or could trust, see the potential for how it might add value to their work or life.
Create features FOR the moment. Any disruption - whether broad like covid or specific to one location or industry - calls for some things to stop and new things to begin. What are the services, messages, tools, or features that would best serve the moment? I decided to start this blog at this time partly with this in mind. That people might need suggestions and encouragement for how to best enjoy their lives and careers during this major disruption. How to have fun in a fog kind of thing.
Meet your "customers" where they're at NOW. Things have changed. Needs have changed. Bank accounts have changed. The structure of family life has changed. Recreation has changed. Goals and aspirations may have changed. Don't expect people or organizations to restart right where they were in January. Start thinking about how to best help and serve them based on their current reality.
This is not rocket science, but it is helpful to think about at this time. I'm going to use these suggestions to assess how best to ensure the success of my writing, the Lexington Writer's Room, and my other endeavors. I hope you will, too!